Oettinger Davidoff Group broadens collaboration with CONTENS

Montag, 6. September 2004

Davidoff LogoThe Oettinger Davidoff Group, an international manufacturer and provider of select cigars and high quality smoking accessories, has expanded its collaboration with the CMS provider CONTENS. The firm, which has already utilised the Content Management Platform CONTENS for its site www.davidoff.com since 2001, opted for a volume license contract. The Oettinger Davidoff Group plans to realise and operate their brand websites and portals using a uniform platform. They also plan to expand their collaboration with the Bern-based online service provider and CONTENS premium partner, New Impact AG.

Due to its high satisfaction with CONTENS the Oettinger Davidoff Group has recently decided to sign a volume license contract with the Munich-based software company. With this step they expand the already considerable collaboration between the two firms. The Basel-based Oettinger Davidoff Group will draw upon the centralised Content Management Platform as well the established partnership between CONTENS and New Impact AG for all their future brand websites and international portals. Using a centralised setup numerous online offerings can be quickly and efficiently produced and published on various webservers. The new site for The Griffin's cigars (www.griffinscigars.com) has been online with CONTENS since the beginning of August 2004.

The Oettinger Davidoff Group aims not only to make its brands more readily available to its world-wide markets, but also to make the most of the uniform platform to reduce costs, thereby minimizing the time taken to produce and operate their web pages and improving the quality of their numerous online offerings. The firm’s online editing team uses CONTENS for quick and simple page production and content management. The helpful team of advisers can give you information on anything from how cigars are manufactured, to what one should wear to a formal event to even what accessories you can't do without when driving a convertible. CONTENS’ intuitive user interface and functionality made only minimal instruction time necessary.

For more than 125 years the brands of the Oettinger Davidoff Group have stood for the select and high quality luxury products for life's finer moments. The portal at www.davidoff.com has been informing customers and friends of the Davidoff brand about choice cigars and noble smoking accessories since 2001. CONTENS’ premium partner in Bern, New Impact AG (www.newimpact.com), has served as the Oettinger Davidoff Group's consultant for all things regarding online communication, and realised the existing portal in cooperation with the Cologne-based communication agency d-SIRE (www.d-sire.com).

About the Oettinger Davidoff Group

The Oettinger Davidoff Group, with its headquarters in Basel, Switzerland, is a market leader in retail tobacco and smoking accessories and is also active as a manufacturer, distributor, speciality products provider and importer. The business group has more than six of its own tobacco brands that successfully operate globally: among them, Davidoff, Zino, Zino Platinum, AVO, The Griffin’s and Private Stock. 2,611 people were employed worldwide for the group in 2003. The group of companies was founded in 1875 and has remained family-owned ever since.

About New Impact AG

The firm has been awarded many times over for its high level of achievement and has made a name for itself that reaches across its own country's borders in the fields of interactive communication and portal solutions as well as web usability. Today they have 18 employees from the disciplines of marketing and media design as well as engineering. The team helps firms realise and integrate online projects from business-concept and communicational design to instruction and operation, all of which is proven by their reference list. Further information can be found at www.newimpact.com.

About CONTENS Software GmbH

CONTENS Software GmbH provides Content Management Software (CMS) for companies with sophisticated online communication needs. Its line of products meets the demands of businesses from small online editors to international firms.

A strong network of experienced partners conceives innovative and customised CONTENS solutions and implements them according to individual demands. With the help of the CONTENS platform independent CMS products businesses can quickly realise and edit extensive online projects without any prior programming knowledge.

Among the well-known businesses that use CONTENS Content Management products are Concordia Insurance Group, Credit Suisse, Davidoff, Discovery Channel, Eurocard, GlobeGround Servisair, Hapimag, HypoVereinsbank BKK, John Deere, Max-Planck, MVV Energie AG, Peri, ratiopharm, T-Mobile and Schwyzer Kantonalbank.

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