Pharmaceuticals Manufacturer Merckle launches its Website with CONTENS

Donnerstag, 31. März 2005

Merckle ScreenshotMerckle GmbH, one of Germany's largest manufacturers of pharmaceutical products, has made the switch to the CONTENS Content Management Platform. Employees at Merckle now have complete control over the entire administration and care of the company website. The company intranet has already been running on the CONTENS CMS since 2004. Key in the decision for CONTENS were the attractive operating costs and, above all, the intuitive user interface as well as CONTENS’ flexible integration with add-ons and expansions.

Merckle GmbH has already been running its intranet on CONTENS at two sites for around 1,800 employees since 2004. Due to positive experience and a noticeable drop in costs on this project, Merckle decided to start running the public website, with hopes to make administration easier, on CONTENS, too.

Since putting CONTENS into action, employees at Merckle now have complete control of website care and administration processes. Thanks to the simple and coherent user interface, new sites and content can be created and edited faster than ever before. New content is now published considerably faster, thereby also reducing costs. Merckle can now more effectively meet its mark and save costs, due to CONTENS’ integration in the company's website and intranet.

"With CONTENS we're set to cut production costs to about 80% of what they were when we were still using traditional methods of content production," explains Martin Müller, who led the CONTENS integration project. "Editors could practically get right to work and start producing their own content and sites." All content is created exactly according to Merckle's Corporate Design. CONTENS takes over in this area and applies the proper stylings and format, allowing editors to focus completely on the content. Content is then ready to be published within a matter of seconds. This makes adding and editing information for specific target groups faster and more efficient.

About Merckle GmbH

Merckle GmbH is among the leading manufacturers of pharmaceutical products in Europe. Together with ratiopharm, Merckle's subsidiary that is also the most-used, most-prescribed brand of pharmaceuticals in Germany and one of the leading producers of generic medicine in Europe, the two sister companies act as one pharmaceutical group that addresses customers across the world. The holding is 100% family-owned. With family tradition in mind, Ludwig and Dr. Philipp Merckle make up the fourth generation of company leadership.

About CONTENS Software GmbH

CONTENS Software GmbH provides Content Management Software (CMS) for companies with sophisticated online communication needs. Its line of products meets the demands of businesses from small online editors to international firms.

A strong network of experienced partners conceives innovative and customised CONTENS solutions and implements them according to individual demands. With the help of the CONTENS platform independent CMS products businesses can quickly realise and edit extensive online projects without any prior programming knowledge.

Among the well-known businesses that use CONTENS Content Management products are Brose, Concordia Insurance Group, Credit Suisse, Oettinger Davidoff Group, Discovery Channel Germany, Eurocard, Hapimag, HypoVereinsbank BKK, John Deere, Max-Planck, MVV Energie AG, Peri, ratiopharm, Schwyzer Kantonalbank and T-Mobile. 

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