Management Summary
Siemens Mobility (formerly Siemens TS) now offers its customers a comprehensive online guide to the industry and its entire portfolio, including news, conference info and dates, and career opportunities. The entire project is based on the CONTENS Web content management system, just as the Siemens Mobility' multi-lingual intranet is built on CONTENS software. Siemens Mobility employees across the whole world use the intranet daily as a standardized information and communication platform.
Situation
The goal at Siemens Mobility was to come up with a convenient, standardized solution for their intranet and Internet presence. The solution was also designed to support the growing demands on Siemens Mobility' online communications, both in a technical and visual sense.
Solution
While looking for a standardized content management platform, many signs pointed to CONTENS.
One key point was CONTENS' ability to centrally administer multiple online appearances with a single CMS solution. Other criteria that led to the decision were the ease with which roles and rights are allocated, and the ability to create static and dynamic websites with clearly structured content. Last but not least, the user-friendly interface and intuitive menus were other deciding factors.
There are now more than 40 sites being administered centrally, saving both time and money. Roles and authorizations are allocated in such a precise, easy fashion, that each editor has his or her own set of rights. This means that you can find out at any time what functions any of the over 500 editors has access to, and the rights that go along with them.
The IT department at Siemens Mobility wanted the ability to create static pages in order to offer its intranet and Internet users the highest possible performance, despite superior multimedia content. Besides the Internet site, which gets the most visitors, the lion's share of the 16,000 other pages which comprise the intranet, are also static. A further advantage of static pages is that each Web page can be indexed by a search engine, thus making content much easier to find.
For displaying dynamic pages, a solution was drafted to integrate already existing Web applications. Individual applications are linked to CONTENS without the need for much programming, and users are immediately connected to content straight from the database with the use of search and filter functions. The ability to seamlessly integrate already existing applications was another factor in the decision to go with CONTENS.
CONTENS' intuitive interface enables editors to start publishing new content straightaway and edit already existing content without any trouble at all. Content from all the pages is clearly structured in elements positioned on each page.
An application was developed specifically for the editors at Siemens to help them quickly assign keywords. These keywords are centrally managed in CONTENS and allow editors to search through standardized descriptions of pages and articles.
Content can be used multiple times on websites and is individually displayed, depending on where it's needed. The rights administration system is also set up so that only those editors, who have rights in both areas, can change content that is used on both the intranet and Internet.
Content is automatically displayed in accordance with the Corporate Design, without forcing the editors to worry about changing its appearance. Integrated output templates ensure that content always looks right and is positioned in the right place. If content is moved to a new position, its appearance gets automatically updated to fit its new position. CONTENS' intelligent template design gives every site a standardized structure. Newly created pages are automatically integrated into the navigation and sitemap upon publication.
Siemens Mobility, with the help of CONTENS, was able to simplify the search for information and make it easier for customers and employees to find what they're looking for.